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Market Leader Pre-intermediate – Unit 9: Planning – Học Hay (Phần 1)

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Market Leader Pre-intermediate – Unit 8: Marketing – Listening

 

  1. Ian Sanders is a business consultant and the author of Unplan your business. I n the first part of the interview, he answers the question ‘How far ahead should businesses plan?’. Listen and complete these notes.
  • Depends on …………(1)
  • Three-year contracts should have a plan for …………(2)
  • Three years is a long time for …………(3) businesses and new businesses entering the market in the field of …………(4)
  • Ian likes the idea of a …………(5) plan, because it’s very …………(6).
  • Problem with business planning: it can sometimes be business …………(7).

 

Đáp án:

  1. the size of the business
  2. three years
  3. smaller
  4. technology
  5. three-month
  6. manageable
  7. guessing

 

  1. Listen to the second part and complete this audio script.

I think the best business plans are ones that are …………(1) and …………(2) enough to take into account changing markets and changing situations. Any plan that is too ………..(3) or too set in …………(4) becomes very unwieldy, because it can’t accommodate economic changes, market changes, …………(5) changes.

 

Đáp án:

  1. simple
  2. flexible
  3. fixed
  4. stone
  5. technology

 

  1. Listen to the final part and answer these questions.
  2. What is it important for entrepreneurs to do?
  3. ian talks about an entrepreneur he met recently. What business had the entrepreneur set up?
  4. Why did the entrepreneur eventually succeed?

 

Đáp án:

  1. To learn lessons and adapt things that aren’t right
  2. A web-based company for producing business cards.
  3. Because he learned from a business plan that failed

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Language Review Market Leader Pre-intermediate – Unit 9: Planning– HocHay

 

  1. The CEO of a large supermarket chain is talking to her managers about thegroup’s future plans in relation to the World Cup. Underline the plans that she mentions.

‘Well, as you all know, we are hoping that the World Cup spirit will get more customers through our doors. We are planning a wide range of activities to capitalise on our football links and are expecting to sell more televisions, food and drink. We are also going to sell official merchandise before and during the tournament. We would like to get some big-name endorsements and want to sell stickers and trading cards. Then we are going to launch a digital site to promote our association with football legends. We are hoping to be the supermarket of choice for our country’s football fans.’

 

Đáp án:

‘Well, as you all know, we are hoping that the World Cup spirit will get more customers through our doors. We are planning a wide range of activities to capitalise on our football links and are expecting to sell more televisions, food and drink. We are also going to sell official merchandise before and during the tournament. We would like to get some big-name endorsements and want to sell stickers and trading cards. Then we are going to launch a digital site to promote our association with football legends. We are hoping to be the supermarket of choice for our country’s football fans.’

 

 

  1. Match the verbs (1-3) to their meanings (a-c).
  2. hope                       a) believe something will happen
  3. expect                    b) decide in detail what you are going to do
  4. plan                        c) wish something would happen

 

Đáp án:

  1. c
  2. a
  3. b

 

  1. A salesperson is talking about the end-of-year bonus. Complete thisconversation with the verbs from Exercise B in the correct form.

I’m …………(1) to get a bonus at the end of the year, but I haven’t met all my sales targets, so I’m a little worried. My colleague Jan has met all her targets and she is …………(2) to get a good bonus. She is already ………..(3) to go on an expensive holiday abroad and has got lots of travel brochures.

 

Đáp án:

  1. hoping
  2. expecting
  3. planning

 

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